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"influence consumers" is a correct and usable phrase in written English.
You can use it to describe a business strategy, marketing campaign, or product feature that has an effect on consumers' decisions. For example: The company's new advertising campaign was designed to influence consumers into purchasing their products.
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Such differences could influence consumers' selections of apparel and textiles.
Marketing and product departments spend billions to understand and influence consumers — with mixed results.
American business spends $200 billion a year on advertising to influence consumers.
Finally, it's crucial to understand and be able to influence consumers' perceptions of pricing fairness.
At the spectrum's other end, the dimensions influence consumers in Indonesia, Turkey, and Egypt the most.
Some nonprofit organizations can help corporations gain access to people who influence consumers' purchases.
The campaign is an extraordinarily ambitious initiative, aiming to influence consumers and companies worldwide.
Furthermore, CSE and trust influence consumers' satisfaction evaluations and behavioral intentions.
In instant programs, the type of reward generally does not influence consumers' commitment levels.
Identification of factors that influence consumers to accept a smartwatch can improve user-centered design.
Product personality and product usability are two important factors which can influence consumers' product choice.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com