The internet's cycles are as old as the internet itself: we discover something en masse, fixate upon it, and then, inevitably, cool towards that thing.
Mr. Jones watches are unique in many ways; they are produced by a small design studio, there are generally limited quantities available, but they are pretty much inevitably cool.
The passion ignited by a new love inevitably cools and must mature into the caring, compassion and companionship that can sustain a long-lasting relationship.
Multiplied across thousands of companies, those decisions could have benefits for companies and workers that endure even after today's hot economy inevitably cools.
But in the dozen years since its premiere at Circle Repertory, emotion surrounding the AIDS epidemic has inevitably cooled, and the play now must stand up to less emotionally inflected scrutiny.
Judging by what I'm seeing and hearing at off-leash time in Prospect Park, Asia, at present, is cool (the shiba inu), England, inevitably, cooler (the Cavalier King Charles Spaniel, the same dog owned by Charlotte on Sex and the City).
I call it the iSenberg Uncertainty Principle: Potential iPhone buyers exist in a constant state of anxiety, perpetually worrying that purchasing an iPhone on any given day will mean that they will miss out on the inevitably cooler version with the mind-blowing new features soon down the road.
There is also the difficulty of rendering great passions through such faultlessly smooth and elegant speech; inevitably, they cool in the telling.
It's ironic, too, that, as the man himself becomes inevitably less cool, the sneaker brand that bears his name has become only more sought-after and fetishized, to the point that "Jordan and Jordansns" mean very different things.
(There's even mild concern on the Internet that Jordan, Inc., might soon try to come for Crying Jordan). It's ironic, too, that, as the man himself becomes inevitably less cool, the sneaker brand that bears his name has become only more sought-after and fetishized, to the point that "Jordan and Jordansns" mean very different things.
Whatever device you're planning to launch on Kickstarter is inevitably beyond cool.
