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Look at every single simperingly anonymous reality show winner, hoisted to victory by an army of inert television viewers who think the height of fun is clapping along with a theme tune.
The first is that the television viewer is too inert for the television to change.
For MONA's latest exhibition, The Art of Plasma, they present a diverse array of imaginative neon artworks, reminding viewers that the inert and luminous gas isn't just for glowing advertisements, but an artistic medium and material in its very own right.
Figuring TV as a communal activity can reduce some of its materialistic overtones as you interact with your fellow viewers instead of sitting inert and allowing yourself to be bombarded by endless ads.
This is particularly pertinent when we are dealing with sexism, because part of the problem is a constant bombardment of images and messaging that dehumanises women and encourages the viewer to see them as passive, inert objects.
Burden harnessed a basic, industrially fabricated form prominent in 1960s Minimalist sculpture and — simply by inhabiting it with his body — transformed an inert box into an unnerving site of stomach-churning anxiety, both for himself and for increasingly uneasy viewers.
Inert ingenuity.
But inert?
A brainy viewer might read complex theories about Modernism in architecture and photography into the work, but the pictures themselves remain mute and inert.
It's inert.
The story remains inert.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com