From an industry perspective, personalization is a defining quality of the new Internet – without this data we would be winding the clocks back to 1999.
Industry experts agree, personalization and smart data use is no longer a luxury - it's expected.
Part of the trend may have to do with a growing expectation of personalization in various industries, including technology and medicine, and the increasingly popular branding of certain foods as organic and local, which conveys a message about one's worldview or belief system.
Over the last two decades, information systems have contributed to the transformation of customer interactions, enabling an unprecedented scale and scope of service personalization in the tourism industry.
Another aspect of personalization expected in the industry is the car's ability to act like their drivers.
The company's early success underscores the industry's slow but steady progress in personalization — finding ways to match customers with their stated or implied product preferences, and thereby satisfy what analysts say is a central consumer need.
Joe Lazlo, a senior analyst at Jupiter Communications, said the Charles Hotel was taking a small but innovative step toward wireless personalization, while much of the hotel industry seemed to be waiting for the widespread adoption of a single wireless platform.
"You want people leaving thinking, 'Wow, only Disney could do that.' " Consumers' fixation on instant gratification and personalization has been reshaping the entertainment industry for some time, but it has finally caught up to the theme park business in visible ways.
Herroom and others have also jumped on the trend to tap into personalization in the estimated $12 billion lingerie industry.
Lola is well positioned to push the industry forward in a similar way, by using personalization to give travelers better travel options and easier booking".
