At least it's dividing industry attendees – the buyers, producers, marketing executives and journalists who descend on Park City in the annual indie gold rush.
At a New York City press event, Schindler told journalists and other industry attendees, "Our mission is inherently tied to your business".
After sitting in on a few meetings with postdocs and industry attendees, Balchunas thinks it is possible to bridge these two worlds and that they are headed in that direction now in North Carolina.
Several years ago, the Sundance film festival established an Industry Office to assist film industry attendees at the fest, many of whom are buyers scouting for films to acquire.
That means world premieres attract a huge share of attention, from both the city's high proportion of media as well as industry attendees both local and from Los Angeles.
Products with fewer ingredients appeal to the broader market, and the food and beverage industry is taking notice: The second annual Clean Label Conference took place earlier this year, drawing more than 200 industry attendees.
A mixture of university researchers, county agents and representatives of the herbicide industry, the attendees had the look of farmers or foresters temporarily off their land — clean-cut, tanned, tending toward the wiry.
But almost all major British designers of the younger generation have moved their shows abroad, and many of the key industry show attendees - Anna Wintour, for instance - now skip London.
The main criticism I hear about the fest, from industry folks, attendees and people angry at life is that the fest is too something.
The event is billed as the world's largest gathering on sustainable fashion, with over 1,000 fashion industry and NGO attendees expected at the Opera House today.
