In a series of clever experiments, Duflo and colleagues established that fertilizer made unquestionable economic sense in these farms, and then showed how even modest inducements — free fertilizer delivery just after harvest, for example — could draw the farmers into new habits, and could defeat procrastination.
Even with the subsequent inducement of free tuition, there were no takers.
Mexican officials offered Mr. Lucero inducements like free land and worker training.
There are bits of hippydom in evidence - treehouse encampments with names such as "Shambhala", where one of the inducements is "free head massages".
When George returns for Christmas, Dad gives him a gift certificate for Gay-No-More, a clinic where Les, its clownish administrator, delivers aversion therapy in the form of "The Big Book of Unattractive Gay Men" and a blast from a water pistol, along with inducements like free parking.
Sales rose dramatically with his inducements: toll-free telephone numbers for ordering, postage-paid subscription cards, buy-one-get-one-free offers, "loyalty reward" programs for brand buyers who came back.
There is risk in that, especially because AXA Advisors also plans to charge new clients $600 to prepare an initial financial plan for them, even though many rivals offer such a service as a free inducement to new customers.
Birmingham said at the time that some changes – such as a ban on inducements such as free laptops for people to sign up to courses – could be achieved immediately by regulation, but other elements would require legislation.
"We ran a standard inducement offering £30 of free bets for a tenner when a customer opened an account.
Of the 90 DTC sites studied, 52% offered some type of monetary inducement including rebates, coupons, free trials, and offers for merchandise.
