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Willingness to talk up a company or product to friends, family, and colleagues is one of the best indicators of loyalty because of the customer's sacrifice in making the recommendation.
Co-creation is less a measure of "customer loyalty" than an indicator of "reciprocal loyalty," where both parties serve each other.
Word of mouth (WOM) is used as a reflective indicator of patient loyalty.
They look at repurchase rates as one of the principal indicators of client loyalty, but not the only one, and measure their marketing campaigns more holistically against lifetime value, cohort, NPS and repurchase rate.
Speaking a foreign language or limited English was very widely believed to be an indicator of suspect national loyalty, limited intelligence or ability.
The customer's level of satisfaction with a product is an adequate indicator for customer loyalty, but is seen as not fully sufficient.
CPAC's straw poll is a strong indicator of where the Tea Party's loyalties lie in any given election, but it hasn't been very predictive of who will win the actual GOP nomination.
This research also examines whether customer's value perception of loyalty program truly affect brand loyalty or program loyalty.
Skewed sense of loyalty.
Companies are straining the bonds of loyalty.
Moreover, the value of loyalty program affects customer loyalty only through program loyalty to the extent that the program provides value to the customer.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com