João Santana, a formidable marketer who had helped both Ms Rousseff and Lula, as well as four foreign presidents, to get elected, threw the incumbent's resources into "desacralising" the saintly Ms Silva.Use of negative campaigning has been unprecedented, at least by Brazilian standards.
This argument rests on the assumption that consumers are the main stakeholders influencing how entrants and incumbents allocate resources.
They are going after Democrats in Republican territory in Utah and Kansas, taking aim at other incumbents, putting resources into open seats and getting behind their own threatened lawmakers.
The company's competitors, however, include both incumbent enterprise resource planning companies like SAP, which are building their own cloud businesses, as well as newer upstarts like BizSlate and Acumatica.
The characterizations in Table 1 specify the nature of the resource constraints, the demographic constraints, and the outcome of competition between variant and incumbent for the resources.
He argues that the incumbents, rich with resources, will increasingly account for a larger percentage of technology innovation.
Because of their years of industry experience as well as their abundant resources, incumbents are often seduced into believing that they can easily replicate cut-price operations.
At MongoDB we compete in a market with aggressive startups as well as large incumbents with huge resources.
The incumbent uses all the resources of the state money, vehicles, buildings for his campaign, and he has branded state social-welfare programmes as his own personal gift.
But it obviously puts startups at a clear disadvantage since they lack the huge resources of incumbent Internet giants.
Conflict Investment provides resources to incumbent or rebel factions in exchange for promised share of the nation's gross domestic product.
