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Innovative innovations innovating innovatively!
Once your team has confidence that it can innovate incrementally, work together to identify a more ambitious innovation.
That may be an effective way to innovate incrementally and fine-tune an offering's fit with the market, but some ideas simply cannot be evaluated in a series of quick, cheap experiments.
One of the best ways to innovate incrementally is to start innovating around other categories in an already-established market.
Firms have to innovate continuously and incrementally these days to lift products out of the slough of commoditisation.
For Lowe's, meaningfully innovating is not incrementally improving, which is incredibly important, but incrementally improving is never going to create the next platform of growth.
They further note that "organisations will innovate more rapidly as they incrementally improve innovation processes, yet the variance in the resulting innovation and/or new product development outcomes will be reduced" (Ibid., p. 680).
We must innovate, and even the most reluctant of us can do it incrementally through assimilation.
Innovate, innovate, innovate.
So innovate.
We innovate.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com