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And we can certainly find good uses for the incremental revenues, measured in the tens of billions.
"That opportunity is to, in effect, fund a project out of the incremental revenues when you extend mass transit into more or less undeveloped territory.
Note that just as endowed educational institutions charge tuition, endowed newspapers would generate incremental revenues from hard-copy sales and online subscriptions.
Morgan Stanley issued an overweight rating on the shares with a £10.80 price target following the launch: Expect an acceleration in customer commitments to GX: Inmarsat targets $500m per annum of incremental revenues from Global Xpress.
The incremental revenues from the second quarter of 2013 of $200m over two years are certainly a positive for sentiment and we believe place upside risk to consensus 2014 earnings per share forecasts.
If digitising existing images can be made easy enough, it could open up a vast market in reprints.One possibility, suggests Kodak's Pierre Schaeffer, is that the industry might eventually earn incremental revenues from the storage and sharing of photographs, as well as printing.
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Until early 2008, most online ads were sold in conjunction with television advertising packages, adding incremental revenue.
Since 2006, he said, the N.F.L. has generated $3.6 billion in incremental revenue and additional revenue.
The money for travel comes from the incremental revenue generated by salespeople," she said.
Its costs are mostly fixed, so any incremental revenue is profit.
"I'm not saying they're not creating some incremental revenue," said Scott Benesch, an analyst with US Trust.
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