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Large orders are incremental profit that leverage Mr. Robbins's expertise.
I structured it so that my compensation was 100 percent based on incremental profit improvement.
"Every customer gives incremental profit and we can prove that through the data that we use," Lin said.
The problem wasn't the idea; the problem emerged from the relentless pursuit of incremental profit within mature organizations.
Google's product experiments have produced many failures and a few popular services, but very little in terms of major incremental profit.
"I think there are $10 billion to $15 billion in incremental profit from interactive television," said Steven Heyer, the president of Time Warner's Turner Broadcasting unit.
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"You get some incremental profits for a little while, then everybody moves in and there's oversupply again".
The deal generated "instant incremental profits" projected to be several million dollars a year, said Matt Blumberg, chief executive of Return Path, which has annual revenue of $30 million.
He said he would "relentlessly slash prices," even if it cut into incremental profits, because he was convinced that it was the right thing to do.
So long as the salaries of chest-beating lobbyists who wander Whitehall weeping about theft are lower than the incremental profits represented by release windows, they're ahead of the game.
In stark contrast to its counterculture origins, Apple seems to have evolved into the embodiment of everything it once despised — a greedy, callous, ruthless behemoth beholden only to fund managers who demand incremental profits every quarter at any cost.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com