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BUT no candidate is smart enough to know what incremental money is needed to swing that last vote," said Mark Green, the city's public advocate.
In defense of Amazon's fee structure, Mr. Leblang said: "The money that people are receiving to support their Web site is, in my opinion, incremental money.
Dan Rank, head of national TV buying for the OMD USA division of Optimum Media Direction in New York, part of the Omnicom Group, estimated that the biggest media event of 2000, the Summer Olympics, "sucked a couple of hundred million dollars in incremental money" into the third quarter, weakening the fourth quarter.
But finding more advertising dollars for a new network in the current depressed economy will be a challenge, he said "There is no incremental money in the market and may not be for the rest of the year, so whatever money that's put into M.L.B. Network will have to come from other networks," Mr. Kanefsky said.
Hulu was formed at a time when most media companies were still experimenting with web video as a way to combat piracy and make a little incremental money along the way.
And making Hulu the exclusive home of broadcast TV online is likely costing the networks additional incremental money that they could be making if those rights were freed up for bids from competing services such as Netflix, Amazon Prime Instant Video, or even YouTube.
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At a multiple of 4.1 times revenue what a premiere team with a good stadium lease could fetch that $24 million in incremental sponsorship money adds almost $100 million to the team's worth.
But he said preventing Iran from building a nuclear weapon is far more important than releasing "incremental additional money" that Iran could use "to try to destabilize the region or send to their proxies".
The deal will give Sara Lee $5 million to $6.5 million in tax incremental financing money -- after it proves to the city that it will bring at least 500 jobs to Chicago and move to the Southwest Loop, which was described by Crain's Chicago Business as a "sleepy and largely vacant warehouse district" that could benefit from the business.
With Nexus One and the iPhone converging in disruption of the broadcast model, producers will begin to flow where the incremental pools of money live.
Under these conditions (theoretically), decision makers should first decide if strategy 2 offers value for money (incremental cost-effectiveness ratio [ICER] = $909/LYS) and then consider the value offered by each additional increase in spending, moving from strategy 2 to 3 (ICER = $1,084/LYS) and then from strategy 3 to 4 (ICER = $7,458/LYS).
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Justyna Jupowicz-Kozak
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