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Even though electronic distribution had been recognized as the future of news media since at least the 1970s, the changes were incremental enough that even in 1997 it seemed logical for a new journalism venture — one that was about the Internet economy, no less — to use print as its primary platform.
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"There is enough incremental bad news that the weight is just the wrong way today".
"The hardware on 120 volts won't provide enough incremental range to satisfy customers".
But the changes he has pushed have been incremental, not fast enough for many down-and-out Haitians.
"The public didn't find enough incremental value for the Triplecast over what they could get on NBC".
"As successful as prepaid is, it doesn't drive enough incremental profitability to make up for the loss of postpaid subscribers," Mr. Hesse said.
Even a "bad" new iPhone will see enough incremental updates in areas like the camera, processor and wireless connectivity that it's hard to recommend its predecessor over it – for the same price, anyway.
They like the same thing, year after year, with just enough incremental improvement to avoid clogging up their aging digestive systems.
So an expanded Amazon Prime library doesn't make much sense — it's just seems too incremental, not "big" enough to announce alongside a new product like this.
If you make enough incremental improvements to an existing business model, clients will vastly prefer your company.
Incremental change is not enough.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com