Darden has been struggling to make its brands relevant again as diners increasingly head to chains like Chipotle and Panera, where they feel they are getting restaurant-quality food without paying as much.
But increasingly they are heading to Deep Creek Lake, a mountain resort region in the Allegheny Mountains of far western Maryland for relief from traditional urban stress, humidity and Washington's own particular brand of political ennui.
"They're increasingly heading straight from Russia to Bensonhurst," Mr. Salvo said.
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Mary Sue Barrett, president of the Metropolitan Planning Council, finds some very positive elements at play, including increasingly upwardly-mobile, educated blacks heading to the suburbs, to more welcoming communities than in the past.
Though traditionally celebrated at the Gold Coast, Australians are increasingly heading for the Indonesian island of Bali to celebrate Schoolies, where stuff is cheap and rules are few.
While Southern Europe is unlikely ever to lose its holiday appeal, a sophisticated crowd are increasingly heading north, attracted by good design, jaw-dropping scenery, a friendly atmosphere and a distinctly positive attitude to partying.
While none of these motivations is going to change for publishers, the desire to offer native ad products will only increase as they see the industry increasingly heading that way.
There were signs yesterday, however, that Japanese people are also increasingly heading for train stations and airports.
