But the industry has become increasingly concentrated through gigantic mergers, and companies need huge amounts of capital for research, development and marketing.
This latest milestone is yet more proof that consumers have become increasingly accustomed to gigantic smartphones that can, in a pinch, serve as a handy disguise by masking your entire face.
Belfast's skyline was then, as now, punctuated by two gigantic (and increasingly underused) yellow cranes know as Samson and Goliath.
But it will signal the latest can't-miss blend of sports and patriotism, a combination increasingly presenting itself through gigantic American flags, unfurled by dozens or hundreds of people in an attempt to elicit a sense of awe and nationalism in the surrounding crowd.
It may be hard to believe, but with social network marketshare increasingly dominated by a few gigantic players, many networks remain underserved.
With heightened pressure to step up profits and live up to the promise of its gigantic public offering, Facebook is increasingly banking on this approach to generate more ad revenue.
But there is one thing all three have in common: gigantic youth bulges under the age of 30, increasingly connected by technology but very unevenly educated.
Rob Cihra, an analyst at Evercore Partners, said the iPhone was increasingly evolving into a business that has two quarters of gigantic sales, followed by two weaker ones, in which customers wait patiently for a new model.
Because of corporate domination, Americans have increasingly lost community and autonomy, and have acquired instead the tyranny of institutionalization: domination by gigantic, impersonal, bureaucratic, standardized entities -- visible in large corporations, the workplace, health care, schools, and much of our lives.
