increasing traction

USAGE SUMMARY

The phrase "increasing traction" is correct and usable in written English.
It can be used when discussing the growing popularity, acceptance, or effectiveness of an idea, product, or trend. Example: "The new marketing strategy is gaining increasing traction among our target audience, leading to higher sales."

✓ Grammatically correct

News & Media

Science

Encyclopedias

Human-verified examples from authoritative sources

Exact Expressions

29 human-written examples

Or an agreement among a core group of big emitters — an idea gaining increasing traction among environmentalists and even the White House?

The New York Times

They said: We continue to believe that Surgical's niche positioning, increasing traction in the global marketplace and innovative product pipeline deserve a premium rating to the peer group.

The Guardian - Business

Connie Hedegaard, the EU climate commissioner, said there was an increasing "traction" for such an outcome, and that major developing and developed countries backed it.

The Guardian

It should comfortably top the original ($226.8m worldwide), and if the franchise has serious increasing traction outside of the west, it should be taking aim at the second's $376.1m.

The Guardian - Film

A fourth model that is gaining increasing traction is the design and self-administration of medical trials, typically using preapproved supplements or medications, by patients themselves, who may be reluctant to endure the slow progress of research on rarer conditions.

Encyclopedia Britannica

Similarly Sainsbury's will struggle to reverse falling sales "as Aldi and Lidl gain increasing traction with the middle classes", said Joyce, who predicts its shares could also fall to 155p over the next 12 months, a decline of more than 40% from its current 265.7p.

The Guardian - Business

Human-verified similar examples from authoritative sources

Similar Expressions

31 human-written examples

To increase traction, the fishermen wear high-top sneakers.

The New York Times - Food

The rubber mesh over the toe aims to increase traction by providing an additional sticky surface.

The New York Times

(The smooth granite is apparently too slippery. Workers have begun putting grooves in the surface to increase traction).

The New York Times

Similarly, manufacturers tinker with the makeup of rubber compounds to increase traction, and redesign treads to give a quieter ride.

The New York Times

The 2-4-0 had four 10in wheels at the rear that increased traction and gave it better aerodynamics than the Tyrrell P34.

The Guardian - Sport

Expert writing Tips

Best practice

Use "increasing traction" when you want to emphasize that something is not only gaining popularity but also becoming more firmly established or effective.

Common error

Avoid using "increasing traction" solely to describe rising popularity if the subject hasn't achieved a tangible level of establishment or effectiveness. Ensure that the subject has actually gained some solid footing, rather than just fleeting attention.

Linguistic Context

The phrase "increasing traction" typically functions as a verb phrase modifying a noun, indicating a process of growth in popularity, influence, or effectiveness. Ludwig provides several examples where it describes concepts or initiatives that are becoming more established.

Expression frequency: Common

Frequent in

News & Media

45%

Science

35%

Formal & Business

10%

Less common in

Encyclopedias

5%

Wiki

3%

Reference

2%

Ludwig's WRAP-UP

The phrase "increasing traction" effectively communicates the idea of something steadily gaining popularity, influence, or effectiveness. Ludwig AI confirms its grammatical correctness and usability across various contexts, predominantly in news, science, and formal business settings. While alternatives like "gaining momentum" or "growing acceptance" exist, "increasing traction" specifically implies a process of gradual growth and establishment. When using the phrase, make sure that the subject has, in fact, achieved solid establishment, rather than fleeting attention. Ludwig examples provide valuable insight into how the expression is applied in diverse real-world scenarios.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

gaining popularity

Focuses on the growing acceptance and favor of something, shifting from the idea of force or grip.

gaining momentum

Emphasizes the acceleration and forward movement of an idea or project.

growing acceptance

Highlights the increasing agreement and approval surrounding a concept.

gaining ground

Implies progress and advancement, often in a competitive context.

becoming more prevalent

Focuses on the increasing frequency and widespread occurrence of something.

developing influence

Stresses the expanding power and impact of an idea or entity.

gaining influence

Similar to "developing influence", but with a stronger emphasis on current impact.

widening appeal

Highlights the broadening range of people or groups that find something attractive or relevant.

building momentum

Similar to "gaining momentum", but emphasizes the active construction of forward movement.

gathering steam

Suggests an increasing energy and power behind something, leading to faster progress.

FAQs

How can I use "increasing traction" in a sentence?

You can use "increasing traction" to describe the growing acceptance or effectiveness of something. For example: "The new policy is "gaining increasing traction" among voters."

What's a good alternative to "increasing traction"?

Alternatives include "gaining momentum", "gaining popularity", or "growing acceptance". The best choice depends on the specific context.

When is it appropriate to use "increasing traction"?

It's appropriate when describing something that is not only becoming more popular but also demonstrating improved effectiveness or establishing a stronger position.

Is "gaining traction" the same as "increasing traction"?

While very similar, "increasing traction" implies a process of gradual growth, whereas "gaining traction" simply indicates that something is starting to become more popular or effective.