increasing the profile

USAGE SUMMARY

The phrase "increasing the profile" is correct and usable in written English.
It can be used when discussing the enhancement or elevation of someone's or something's visibility, reputation, or importance. Example: "The marketing campaign aims at increasing the profile of our brand in the competitive market."

✓ Grammatically correct

News & Media

Science

Wiki

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

15 human-written examples

• Mr. Scott aims to help change that by increasing the profile of the tour's year-end championship, to be held in Doha, Qatar, in November.

The New York Times

Twitter:@swarmcomms Nicola works on increasing the profile of The Social Investment Business and the civil society organisations that the business provides investment to.

The Guardian

You're living with a cat?'" Those who question the presence of older presenters on these young networks (1Xtra, for example, is increasing the profile of the 51-year-old hip-hop DJ Tim Westwood) don't appreciate the full picture.

Independent

"It should be about increasing the profile of African designers, whether on the continent or part of the diaspora," says Rachel Lasebikan, a designer with 10 years' experience who had reached fashion's holy grail - a line in Topshop - before going back to school at Central St Martins with a view to launching her own ethical label, Mojisola, later this year.

The Guardian - Lifestyle

It goes on to discuss ways that Iranians' grievances with the government could be brought to light - including spreading the message on social media, increasing the profile of opposition activists abroad, helping co-ordinate their actions and encouraging them to show pictures of tortured Iranian citizens.

Independent

A framework for increasing the profile and recognition of IGT in terms of training and education, research and public awareness.

Insights into Imaging

Human-verified similar examples from authoritative sources

Similar Expressions

45 human-written examples

But what motivates him most is challenging negative images of care catering – coming from both the public and colleagues in the hospitality industry – and increasing the profiles of those who work in the sector.

The Guardian

"We're looking to increase the profile of the museum".

The New York Times

"And it's all just to increase the profile of the case".

The New York Times

It helps increase the profile of the university and that enables us to support our researchers.

The Guardian

By showing up, Cuomo hoped to increase the profile of the Independence Fusion candidate, a Rochester millionaire named B. Thomas Golisano.

The New Yorker

Expert writing Tips

Best practice

Use "increasing the profile" when you want to emphasize making something more visible or well-known, especially in a strategic or planned way.

Common error

Avoid using "increasing the profile" when simply describing a natural rise in popularity. This phrase implies intention and effort, so make sure your context reflects active steps taken to enhance visibility.

Linguistic Context

The phrase "increasing the profile" functions as a verb phrase acting as a gerund complement, often used with transitive verbs to describe the action of enhancing someone or something's visibility or reputation. This is confirmed by Ludwig, which shows the phrase commonly used in news and media contexts.

Expression frequency: Common

Frequent in

News & Media

50%

Science

21%

Wiki

13%

Less common in

Formal & Business

8%

Encyclopedias

0%

Social Media

0%

Ludwig's WRAP-UP

In summary, the phrase "increasing the profile" is a commonly used and grammatically sound expression that describes efforts to enhance the visibility, reputation, or importance of something. As validated by Ludwig AI, it is most frequently found in news and media contexts, but also appears in scientific and business sources, indicating its versatility. The phrase's neutral register makes it suitable for diverse writing styles, from formal reports to news articles. While alternatives such as "raising the profile" and "enhancing the visibility" exist, "increasing the profile" specifically suggests a deliberate and strategic approach to boosting recognition.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

heightening the profile

Shares a similar meaning, emphasizing intensification of the profile.

raising the profile

Similar to the original, but emphasizes lifting or elevating the profile.

enhancing the visibility

Focuses specifically on making something more visible or noticeable.

boosting the reputation

Concentrates on improving the reputational standing.

promoting the image

Highlights efforts to advance a particular image or perception.

building awareness

Emphasizes creating understanding and knowledge about something.

improving recognition

Focuses on making something more easily recognized or acknowledged.

amplifying the presence

Suggests increasing the overall presence or impact.

escalating the status

Highlights the upward movement or elevation of status.

developing prominence

Focuses on fostering a state of being important or well-known.

FAQs

How can I use "increasing the profile" in a sentence?

You can use "increasing the profile" to describe efforts to enhance visibility, reputation, or importance. For example: "The campaign aims at increasing the profile of the organization."

What are some alternatives to "increasing the profile"?

Alternatives include "heightening the profile", "raising the profile", or "enhancing the visibility", depending on the specific context.

Is it better to use "increasing the profile" or "raising the profile"?

Both "increasing the profile" and "raising the profile" are acceptable. The choice depends on nuance; "raising" emphasizes lifting, while "increasing" suggests a broader enhancement of visibility and importance.

What does "increasing the profile" imply?

"Increasing the profile" implies active efforts to make something more visible, recognized, or important. It suggests a strategic approach to enhancing reputation or awareness.