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#2: Increasing "sunk" costs of disagreement.
The sunk cost fallacy.
This "sunk cost fallacy" can be dangerous and expensive.
As scientists, we have to recognise sunk cost fallacy.
My reluctance to leave was likely rooted in the sunk cost fallacy -- in backtracking from the dead-end, I would be sacrificing the time that I had already expended.
After offering an initial bid, deal makers are susceptible to anchoring, whereby they remain attached to their original price estimate, and to the sunk cost fallacy that they've invested too much to stop now.
Escalation of commitment is explained by a number of mutually reinforcing biases, among them: the sunk cost fallacy, loss aversion, the illusion of control, the preference for completion, pluralistic ignorance, and personal identification.
Don't fall prey to the sunk cost fallacy.
Don't give into the sunk cost fallacy.
The sunk cost bias--also known as the sunk cost fallacy, or the sunk cost effect--is recognized as one of the most destructive cognitive biases affecting organisations today.
There's a sunk cost fallacy goading you to keep buying the pods to get the most out of your investment and stay locked into the Juul ecosystem.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com