Embedding products in a show, movie, play or book is intended to counter the increasing penchant among consumers for skipping, zipping through and zapping conventional ads.
But the franchise's executive producer, Mike Fleiss, seems to welcome the increasing public penchant for appearing on television: it means a bigger pool of candidates to choose from.
And in keeping with the president's penchant for increasing the militarization of our society at every opportunity, Mr. Brown's successor in the relief effort is a military figure.
The Giants have become increasing frustrated with Jacobs's penchant for dancing instead of running up the middle with reckless abandon, as he once did.
The impact is obvious in the regime's increasing pervasiveness, its fear-inspired penchant for control, a preference among officials for monologue rather than dialogue, and a dread of foreigners reminiscent of the former Soviet Union and North Korea.
SHOWING a degree of resilience in the face of the national economic slowdown, the residential real estate market in the New York metropolitan region clung to its penchant for price increases in the first half of the year, even as buyers became more choosy (or wary) and sellers lost a bit of their swagger.
When the researchers stimulated a type of neuron in the ventral tegmental area, the mouse's penchant for sniffing a stranger increased, while inhibiting the same neurons dampened its curiosity, according to the study.
While the nonaddicts shared a penchant for risk-taking behavior, the increased gray matter seemed to help them resist addiction by exerting more self-control and making more advantageous decisions.
Quickly, he developed a reputation as a maverick conservative, criticizing his party's penchant for spending and tax increases.
His penchant for making big plays appears only to be increasing.
