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And while giving the people what they want is not always a successful strategy — either for increasing museum attendance, or for art in general — it works well in the first exhibitions under the new plan, a group of six solo projects by contemporary artists titled "Portraiture at the Aldrich Contemporary Museum".
Ruscha said that the MOCA board has been focused recently on increasing museum attendance, which has traditionally lagged other major L.A. museums.
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They are seeking to involve more people in a way that will increase museum attendance, a wonderful goal indeed.
The Modern's $650 million expansion, designed by Yoshio Taniguchi of Tokyo, will increase museum space to about 630,000 square feet from its current 378,330 square feet.
Beyond an improved experience for museumgoers and the cachet that fine food can bring, upgraded dining can also increase museum visits.
Most of the $250 million will be for construction costs, but $22 million will go toward increasing the museum's $1.5 billion endowment to finance the operation of the new spaces.
MoMA's 2004 renovation, designed by the Japanese architect Yoshio Taniguchi, increased the museum's gallery space, but the museum said it still needs more room for exhibitions.
Mr. Soros and another trustee, the prominent collector Eugenio Lopez, are the leaders of a new fund-raising campaign for the museum, MOCA Independence, which seeks to increase the museum's endowment to $100 million.
Still, she recognizes the need to diversify and increase the museum's audience.
Although the expansion greatly increased the museum's exhibition space, the galleries often feel congested.
She has also increased the museum's notably small board, adding 10 new members.
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