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Consumer cynicism leads to increasing marketing budgets for diminishing returns.
In 2010, 48 percent of art museums reported increasing marketing efforts over the previous year, according to an annual survey by the Association of Art Museum Directors.
The company's chief executive, Reuben Mark, is increasing marketing and adding products after losing the top spot in the American toothpaste market to Crest, a product of Procter & Gamble, for the first time in six years.
Its chief executive, Paul Donovan, said Odeon had been sharpening its act by improving customer service, increasing marketing, and upgrading its website to allow smoother booking from smartphones and tablets.
In an analysis of its second-quarter results, Jan Dawson of Jackdaw Research pointed out that increasing marketing, R&D, and other costs have pushed operating margins to almost zero.
Now the forces already at work -- rising unemployment, depressed stock prices, a glutted auto market and increasing marketing costs -- have worsened conditions for domestic automakers at a time they are losing market share to foreign competitors.
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There is an increasing market for mental-hospital stuff.
So Andorra's marketing team took the fast route to increasing market share.
In 2008, several firms continued to market such instruments as safe investments, despite increasing market turmoil.
Cost-cutting and increasing market share, meanwhile, will add a further five to seven percentage points.
A combination, though, could face heightened regulatory scrutiny given the industry's increasing market concentration.
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