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This might sound hyperbolic but as social media continues increasing its reach, it's beginning to dominate our real world interactions more and more.
Art Basel has been increasing its reach since it was founded in Switzerland in 1970.
Instead, it would rely on mobile technology in the hopes of substantially increasing its reach and impact.
But talks have now begun with employers about increasing its reach – and the team may soon take on the buying decisions for departments such as environment and transport.
He has said that P.& G., whose sales and earnings growth have fallen during the recession, can more than double its annual sales, to $175 billion a year, over the next 15 years by increasing its reach into countries like India, China and Brazil.
"Soundwave in turn would be increasing its reach and would be further enhancing its B2B play," he says.
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While the BBC uses partnerships such as the one with Netflix to increase its reach and find new audiences, it's also looking to build out its own direct offerings further.
The program, called Live Search, is Microsoft's attempt to increase its reach in the search business while it pursues an elusive union with Yahoo, and Google is the current market leader.
Even more, it signals a bigger effort by Google to increase its reach to include the organization of people's information and lives to sources far from the standard Internet.
Analysts think SAP wants to increase its reach in the market, possibly through an acquisition.
People close to AT&T said executives were worried that European approval of a plan that would increase its reach in Europe could drag on.
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CEO of Professional Science Editing for Scientists @ prosciediting.com