The data on increasing consumption of fiber-rich foods, vegetables and nuts is also compelling.
It says: "Impacts from agriculture are expected to increase substantially due to population growth increasing consumption of animal products.
"The overshoot of vodka prices leads only to increasing consumption of bootleg [spirits]," said Putin.
"But with the progress of urbanization and increasing consumption of pork by the people, market control faces new challenges on the quantity of pork consumption".
Rising world population is the driving force of increasing consumption of wood and consequent reduction of forest area (part C of the figure).
His most important theme is what he calls "mass affluence," which, he said, is grounded in the increasing consumption of brand-name, personal-care and disposable products, as well as appetites for entertainment and education.
It shows some moves towards healthier diets in recent decades, with shifts to low calorie soft drinks, from whole to skimmed milk and increasing consumption of fresh fruit, but weekly consumption of chips, pizza, crisps and ready meals has soared.
But by reducing dietary sources of saturated fats and cholesterol and increasing consumption of cholesterol-fighting foods and drink, you can usually lower the amount of harmful cholesterol in your blood.
That in turn raises the issue of why a publicly-funded broadcaster should deliberately reduce the news audience in peak-time (as seems inevitable) in favour of increasing consumption of soft factual material or entertainment.
"For example, we know that the increasing consumption of chicken in this country has been accompanied by an increased incidence of Campylobacter jejuni infection," which, they wrote, "now exceeds salmonella as the most common bacterial food-borne pathogen".
Marketers tasked with increasing consumption of their company's products have a difficult job; they are often charged with manufacturing desire.
