SOME tea makers are promoting individual brands, in the hope of increasing consumption.
The Beijing government is increasing consumption with rebates, subsidies and heavy bank lending.
The data on increasing consumption of fiber-rich foods, vegetables and nuts is also compelling.
Once basic needs are met, increasing consumption often doesn't increase happiness.
The risk of heart disease decreases with increasing consumption of vitamin C, carotenoids, and citrus fruits.
Richer nations, on the other hand, are reducing population growth while increasing consumption.
It says: "Impacts from agriculture are expected to increase substantially due to population growth increasing consumption of animal products.
Terry Marshall, a senior vice-president at Moody's, said: "Increasing consumption will not match the increase in supply.
"But others are going to say, I can make money by cutting consumption here and increasing consumption there".
The requirement for vitamin E is increased with increasing consumption of polyunsaturated fatty acids.
"The overshoot of vodka prices leads only to increasing consumption of bootleg [spirits]," said Putin.
