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That includes laborers, many of them immigrants working in the construction and landscaping trades who enjoy increasing buying power.
In 2007 sales of new cars grew 36% by volume and, reflecting the steadily increasing buying power of customers, 57% by value.
In my last post, I wrote about the increasing buying power of Hispanics in the United States and explored with Juan Tornoe of Cultural Strategies, how some marketers are reaching this audience.
Though it is true that executives in the television and film industry are failing to target the expanding Latino population and its increasing buying power, it is also true that the few Latinos in Hollywood with the power to help change this engage in a veiled hypocrisy by clamoring for the establishment to provoke change while they ignore their own Latino writers.
The reason: Women's increasing buying and decision-making power.
AppFog will help the company move its offerings higher up the stack, differentiating by appealing to enterprise developer teams who have increasing buying power in the booming app economy.
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Smart home tech is still in its infancy in terms of broad consumer use, despite increasing buy-in by legacy home appliance companies like Philips, Honeywell and more.
Money sources want to see founders keep as much of their personal net worth tied up in their projects as possible, increasing buy-in.
It might also provide more service across county lines and the potential for increased buying power.
The combination is expected to save customers an estimated $144 million through efficiencies and increased buying power over the next decade, the companies said.
This is why many smaller companies are realising the benefits of joining together with other businesses under umbrella organisations and network schemes to increase buying power and broker better deals.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com