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The company attributed the growth largely to increasing advertising revenue.
A merger is seen as crucial for cutting costs and increasing advertising revenue.
We look forward to increasing circulation, increasing advertising and Web presence".
Rather than relying on sales and discounts to increase volumes, PepsiCo is increasing advertising to strengthen its brands.
This pattern is a by-product of the firmly held belief that brands need continuous and constantly increasing advertising in order to stay in the same place.
Higher ratings for news are already increasing advertising revenue for some networks, although it may be too soon to get anything more than rough estimates.
Similar(25)
We can lower prices and increase advertising.
It also increased advertising spending by 37percentt.
As competition has increased, advertising costs have soared.
Mr. Culligan pushed hard to increase advertising and cut costs.
Current policy deliberations focus on developing effective 'protective' messages to increase advertising literacy and consequent scepticism about advertising targeting children.
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