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For instance, as time spent online increases, advertising in digital video is "a strong option, and getting stronger every day," Mr. Farella said, and research shows "a move to digital video increases efficiency".
Revlon, which also makes Almay and Ultima II products, may not meet a condition of a $250 million loan as the company increases advertising and promotions to attract customers amid a slowdown in consumer spending, the chief financial officer, Douglas H. Greeff, told investors on a conference call.
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We can lower prices and increase advertising.
It also increased advertising spending by 37percentt.
As competition has increased, advertising costs have soared.
Mr. Culligan pushed hard to increase advertising and cut costs.
The company attributed the growth largely to increasing advertising revenue.
We look forward to increasing circulation, increasing advertising and Web presence".
Current policy deliberations focus on developing effective 'protective' messages to increase advertising literacy and consequent scepticism about advertising targeting children.
Operating expenses climbed 28percentto to $507 million, as MasterCard increased advertising spending.
The goal is to reach larger markets for online shopping and increase advertising revenue.
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