Embedding products in a show, movie, play or book is intended to counter the increasing penchant among consumers for skipping, zipping through and zapping conventional ads.
The decision by HSBC illustrates the increasing penchant of major marketers not only to consolidate their assignments handled by various agencies but also to look to the parent agency companies in those consolidations rather than to the individual agencies.
Contrary to many pessimistic predictions regarding the effect on letter writing of modern means of communication, such as the telephone, together with an apparently increasing penchant for haste, some of the richest, most revealing, and most thoughtful letters of all times were written in the 20th century; those of the English writers Katherine Mansfield and D.H. Lawrence are paramount among them.
But the franchise's executive producer, Mike Fleiss, seems to welcome the increasing public penchant for appearing on television: it means a bigger pool of candidates to choose from.
When the researchers stimulated a type of neuron in the ventral tegmental area, the mouse's penchant for sniffing a stranger increased, while inhibiting the same neurons dampened its curiosity, according to the study.
While the nonaddicts shared a penchant for risk-taking behavior, the increased gray matter seemed to help them resist addiction by exerting more self-control and making more advantageous decisions.
He has cut down on his heavy drinking, cigar smoking and passion for gossip, while his penchant for cashmere and artworks has increased - a far cry from his pauper days.
Tehran's penchant for Obama, reflected in the official media, increased when the Illinois senator chose Joseph Biden as his vice-presidential running mate.
And in keeping with the president's penchant for increasing the militarization of our society at every opportunity, Mr. Brown's successor in the relief effort is a military figure.
In the 19th century, as contact with outsiders increased, a trade in Maori body parts flourished as a result of a European penchant for collecting Maori remains.
Power increased his opportunities to trade guns for diamonds with another Libyan-reared rebel, Sierra Leone's Foday Sankoh, the man with a penchant for hacking off civilians' limbs.
