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Lenovo, which completed its acquisition of IBM's PC business in the second quarter of 2005, has also struggled with profitability - but since it increased its reach by moving beyond China in the past couple of years, it has become more and more dominant, and profitable.
Other anti-EU tabloids have fared even less well – although the Mail, with 13.9m online users as well as 1.4m print buyers can claim to have increased its reach and power in that time.
The Arterial Network in Cape Town is a case in point, having increased its reach across the continent to 40 national chapters and five regional hubs since its founding six years ago.
Radio 3, which was recently named Station of the Year at the Sony awards, the radio industry Oscars, increased its reach to more than two million, giving the network its biggest audience in two years.
In having so many not-quite R&B or hip-hop but not quite punk artists headline the festival, the event has increased its reach to lure tens of thousands of people into the gates of Commodore Barry Park – then to present them with the option to hear the likes of Suicidal Tendencies or Death Grips.
American business magnate who was a spectacularly successful developer of shopping malls who acquired (1983) the then-ailing London-based art auction house Sotheby's and greatly increased its reach and revenue but later (2001) was convicted of having directed a price-fixing scheme with rival auction house Christie's.
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This might sound hyperbolic but as social media continues increasing its reach, it's beginning to dominate our real world interactions more and more.
Art Basel has been increasing its reach since it was founded in Switzerland in 1970.
While the BBC uses partnerships such as the one with Netflix to increase its reach and find new audiences, it's also looking to build out its own direct offerings further.
The program, called Live Search, is Microsoft's attempt to increase its reach in the search business while it pursues an elusive union with Yahoo, and Google is the current market leader.
Even more, it signals a bigger effort by Google to increase its reach to include the organization of people's information and lives to sources far from the standard Internet.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com