* Increased impressions means increased costs: Most Adwords campaigns are cost per click, advertisers are not paying for impressions.
The inquest was left with an increasing impression of organisational haphazardness – even chaos – with different agencies meeting regularly but failing to share information or establish basic facts.
On the other is the increasing impression that both Netanyahu and Abbas have boxed themselves into respective corners, worn out their strategies, and been left with increasingly little space for manoeuvre.
GOP voters' increasing impression that Cruz is part of the establishment has coincided with a modest decline in their opinion of him, although it's hard to say which of those views is driving the other.
Getting people making more searches on Facebook could increase impressions of these ads.
Essentially, the launch of Graph Search will drive more traffic to Bing within Facebook, increasing impressions of these ads, and growing the pie that Microsoft and Facebook split.
Whether that means trying to optimize its clickthrough rates by sharing a certain type of Pin that performs well, or increasing impressions through Promoted Pins, businesses will have a better idea of what Pinners like.
* Google Instant will greatly increase ad impressions: Impressions will go up, because of the new "3 seconds counts as an impression" rule as well as the rule that any page engagement also counts.
Yet the decision not to announce the departure — it was first reported this month by Politico — increased the impression that Mr. McAuliffe was seeking to distance himself from the company, which has struggled to live up to a series of promises.
