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It increased his name value probably tenfold.
According to the poll, Mr. Akin has vastly increased his name recognition in the state (only 3 percent did not know who he was, compared with 23 percent in July), but his unfavorable rating has exploded to 56 percent of those surveyed, compared with 11 percent last month.
Mr. Trump is undeniably a well-known figure, but the primary has exponentially increased his name and face recognition around the world.
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Much of his money almost certainly will go into a statewide television advertising blitz designed to increase his name recognition.
But Mr. Schweitzer said the industry's tactic backfired, increasing his name recognition and creating a groundswell of support.
The tour helped increase his name recognition and has been "very successful for us," Mr. Gordon said.
It was also, it must be said, a very effective moment for reaching a new audience and increasing his name recognition.
Yet while Mr. McBride, who served in the Marines in Vietnam, may lack star appeal and has yet to be seen on a dance floor, he has begun spending money on advertising to increase his name recognition.
Mr. Gormley, who began running network television ads last week, has a solid base in South Jersey and is hoping to increase his name recognition in the state's more densely populated north.
Mr. Sledge and his staff — his campaign manager, Katharine Priddy McAden, and media director, Aaron Cohan, came up with the idea for the $1,500 ad — admit that the video was designed to get voters' attention and increase his name recognition in the weeks before the Republican primary on May 29.
Eager to increase his name recognition and unhampered by spending limits because he is not participating in New York City's voluntary public matching funds program, Mr. Catsimatidis commissioned this highly biographical 60-second ad, which will be shown on cable and broadcast television, from the Victory Group, which is based in Florida.
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