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Reasons for focusing on increased customer value are the long-term customer retention and high flexibility throughout the entire lifecycle.
As hardening competition in industry pushes manufacturing companies to deliver increased customer value, communication with the customer during the use phase becomes paramount.
The objectives of all retailers should be the same: creating a symbiotic relationship between the retail and digital experience that drives increased customer value – one that works seamlessly regardless of a customer's access point, giving the customer the connected journey they not only want, but expect, without thought or effort.
Similar(57)
The focus of strategy shifts from controlling to orchestrating resources, from optimizing internal processes to facilitating external interactions, and from increasing customer value to maximizing ecosystem value.
Strategy shifts from controlling to orchestrating resources; from optimizing internal processes to facilitating external interactions; and from increasing customer value to maximizing the value of the ecosystem.
But most companies lack a strategic objective that spans the customer journey, can be understood and operationalized across the enterprise, and, most importantly, actually increases customer value.
Yes, but the barrier is obvious: the economics of the tags are inherently different when they're employed to increase customer value rather than cut internal costs.
This implies that the providing company develops an IPS2 consisting of product share, e.g. a highly complex precision machine tool, and service share to increase customer value, strengthen the relationship between customer and provider and finally generate profit.
It is a global trend nowadays for manufacturing and service firms to create and increase customer value either during initial design of a product/service or by modifying their existing products/service.
What can compliment your existing products or services to increase customer value?
The result is that marketing is constantly chasing click-through rates and shiny new Internet objects, instead of focusing on the real purpose of marketing management: increase customer value to drive business growth.
More suggestions(17)
increased subscriber value
increased customer appreciation
increased customer loyalty
increased customer scrutiny
increased customer engagement
increased customer demand
increased customer contact
increased customer satisfaction
increased market value
increased customer trust
increased customer commitment
increased customer service
increased customer footfall
increased customer churn
increased customer loan
increased customer retention
increased customer flow
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com