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As competition has increased, advertising costs have soared.
It also increased advertising spending by 37percentt.
Operating expenses climbed 28percentto to $507 million, as MasterCard increased advertising spending.
Disney cited declines in worldwide merchandise licensing and increased advertising and international infrastructure costs.
Newspapers owned by the company benefited from increased advertising revenue and cost cuts.
Increased advertising in a new, free tabloid it publishes and on the Web have not made up the difference.
With Battlefield Heroes, E.A. hopes to bring that basic system of "microtransactions" to Western players, along with increased advertising.
Procter's intensified interest in African-American consumers comes after it increased advertising intended for Spanish-speaking consumers.
Revenue grew 11percentto to $567.6 million, and MasterCard increased advertising and marketing expense 8.5percentto to $320 million.
But subsequently, cigarette companies nearly doubled their marketing expenditures, peaking at $15.1 billion in 2003, and increased advertising in stores.
Gillette increased advertising 23percentt in the quarter to defend against Schick, which was acquired by Energizer Holdings in March.
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