And the benefit to the messaging app providers could involve increased user acquisition as Snowball could tell users through its user interface what other apps a user's friends were now on, explains Acharya.
With the proof-of-concept idea seemingly starting to pan out, Nichols says the additional funding will be put toward product expansions to Android, web and tablet platforms, plus increased user acquisition strategies and building out the data analytics team.
This, in turn, will help developers with the increasing challenge of user acquisition and monetization in the ever-crowded Apple and Android app stores.
Meanwhile, the Fiksu Cost per Loyal User Index, which measures the cost of user acquisition, increased last month.
But as the app market grows over-crowded and the cost of user acquisition increases, some who have been hesitant to enter or invest in mobile application development may find that building for Passbook serves their needs.
In time, these startups, which are amazing user acquisition tools, will increase the flow of money and increase transactions settled by banks — so much so, that customers may eventually switch for good, relegating the bank to just an infrastructure and operations play.
Mobile games publisher and marketer Tilting Point is dramatically increasing its commitment to its user acquisition fund.
