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Money is one of the 'conventions' which human societies have adopted to guard themselves against uncertainty, by allowing people to postpone decisions about whether and what to buy.Hence Keynes's idea that a recession can be caused when a rise in uncertainty drives people to increase their preference for holding money or equivalent instruments of value, rather than goods or services.
Previous studies have shown that women increase their preference for masculinity during the fertile phase of the menstrual cycle.
Young people's intentions to seek help decrease as their level of suicidal ideation increases and the most commonly experienced mental health problems increase their preference to keep their distress to themselves [ 17, 39].
Exceptions concern self-medication behaviour described in two species of woolly bear caterpillars, which increase their preference for pyrrolizidine alkaloids or iridoid glycosides when parasitized, improving their chances of surviving parasitoid infection (Bernays & Singer, 2005; Singer et al., 2009; Smilanich et al., 2011).
Several studies have demonstrated that both naïve infant and adolescent observer rats will increase their preference for ethanol odor, as well as manifest enhanced ethanol intake, as a consequence of interaction with a peer that was administered ethanol [e.g., [ 4- 9]].
Using the social transmission of food odor preference paradigm originally described by Galef and colleagues [ 1, 3], several studies have demonstrated that both naïve infant and adolescent observer rats will increase their preference for ethanol odor, as well as manifest enhanced ethanol intake, as a consequence of social interaction with an ethanol intoxicated peer [e.g., [ 5- 9]].
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Since preference is the most important predictor of children's intake and most children dislike vegetables, new strategies are needed to increase their preferences for vegetables.
But I have to say, I'm rather partial to this explanation, from Mr Tabarrok's comment section:Houses have increased their preference for leisure.Indeed.Indeed
Over time, 29.4% and 35.3% increased their preference for tobacco and alcohol cessation, while 41.2% and 17.6% decreased their preference for cigarette and alcohol cessation.
First, according to some research, remittances may be associated with a reduction in the labor supply as individuals who receive remittances have higher reservation wages and go out of the labor market, increasing their preference for leisure (Fajnzylber & López, 2007; World Bank, 2006a, 2006b).
In a nutshell, Moore argues that as women increased their financial independence, they also increased their preference for physical attractiveness in potential partners.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com