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While Peck can cut Theglobe.com's costs, it's questionable whether he can increase the subscriber base or substantially increase advertising revenue.
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Buoyed up by his success as chief executive of the satellite broadcaster BSkyB, where he had greatly increased the subscriber base, he was convinced he could find new revenue streams for the newspaper businesses which his father had acquired over 40 years.
Mun suggested that Oyster has been largely product-focused until now, with "relatively little outbound efforts" aimed at increasing the subscriber base — so hiring a CFO is part of a broader shift towards growth mode.
"As long as the subscriber base is increasing, cash flow will increase," he said.
In the maturing Russian market, it has shifted its focus from growing the subscriber base to increasing ARPU.
"I think you'll see more and more corporate buys as the subscriber base increases," predicts Metricom Chairman Timothy Dreisbach.
Nevertheless, the subscriber base has been growing about 10percentt a year.
But there should also be a steady flow of new additions to the subscriber base.
Within the first 72 hours the Iridium network traffic surged by 3000%, and the subscriber base rose by 500%.
If they perform well in the news feed and drive business to physical stores, those stores may spend more on Facebook ads that increase their Page fan counts — and the subscriber bases for the coupons.
The purchase will increase its subscriber base by 7percentto to 6.4 million.
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