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The phrase 'increase the popularity' is correct and usable in written English
You can use this phrase to talk about something becoming more widely accepted or more admired by a larger number of people. For example, "The band has worked hard to increase the popularity of their music."
Exact(49)
Microsoft later used their popular controller-free Kinect peripheral to increase the popularity of the Xbox.
That freedom to individualize a phone's functions has helped increase the popularity of the iPhone.
An Olympic presence could also increase the popularity of women's rugby.
Television coverage of skiing events, which began in the 1950s, also did much to increase the popularity of skiing worldwide.
The move may be viewed as an attempt to increase the popularity of fledging social network Google+.
The award will increase the popularity of pipes and drums which Maj Benson-Blair describes as an "acquired taste".
Similar(8)
The portableness of the radio apps have increased the popularity of Radio Wimbledon.
WORK TO DO Nicholas's highly publicized death increased the popularity of organ donation in Italy.
The focus on corporate security also appears to be increasing the popularity of background checks on job candidates.
First, they're increasing the popularity of apps over traditional web browsing experiences.
The straightforward geometric system computation of TOPSIS increases the popularity of this technique.
More suggestions(20)
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com