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It would also increase the firm's global reach.
As for Pillsbury, the merger would increase the firm's international presence, said Marina Park, Pillsbury's managing partner.
Acquiring A.I.A. accelerates a strategy outlined by Mr. Thiam to increase the firm's revenue in Asia sharply.
Since Ms Rosenfeld took over a year ago, investors have pushed her to expand into faster-growing markets abroad, to sell underperforming operations and to increase the firm's leverage.
He is also aiming to increase the firm's return on equity — a main measure of profitability — by several percentage points," Ms. Craig and Ms. Werdigier reported.
Mr. Jenkins has promised to increase the firm's focus on retail banking and shift away from riskier activity in its investment banking unit.
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There are risks, however, especially since buying Champion significantly increased the firm's exposure to energy.
And of course, increasing the firm's indebtedness makes it riskier.
PaineWebber said its board had also increased the firm's quarterly cash dividend to 12 cents a share from 11 cents.
Using both diplomatic and financial skills, Mr. Peterson made at least a temporary peace between warring factions of investment bankers and traders, and increased the firm's capital tenfold.
These actions would directly benefit the financial bottom-line of the brand along with increasing the firm's brand equity.
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