increase the attractiveness

USAGE SUMMARY

The phrase "increase the attractiveness" is correct and usable in written English.
You can use it when discussing ways to enhance the appeal or desirability of something, such as a product, service, or location. Example: "To boost sales, we need to increase the attractiveness of our marketing materials."

✓ Grammatically correct

Science

News & Media

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

She said the £200,000 annual investment allowance should be raised to £1m until the end of 2018 "to increase the attractiveness of near-term investment".

The Guardian

But so far estate agents report that turmoil at home has only served to increase the attractiveness of property in the UK.

The Guardian - Business

Rather, we need a broader root-and-branch reform, one that will increase the attractiveness of America as a destination for FDI and that will curb work disincentives.

The Economist

It said it would create a "digital radio delivery group", including manufacturers, consumer representatives, commercial radio groups and the BBC, with a role to "increase the attractiveness, availability and affordability of DAB and to advise on the digital migration plan".

The Guardian

"In light of recent M&A [mergers and acquisitions] activity in the sector we feel that in order to encourage further engagement it is likely that Shire will need to increase the attractiveness of its offer terms".

The Guardian - Business

The drop-in centres have also added other health services beyond those supported by the Global Fund, such as an overdose prevention to increase the attractiveness of their services to clients.

The Guardian

Although separate from the Sacramento Railyards project, the transit station is said to be crucial to overall development, because the station is expected to increase the attractiveness of nearby housing, especially among commuters.

The New York Times

Amazon could remove the higher-value proprietary features from its software and sell a cheap simplified version, in the way Google created its Google Analytics Web site service in order to increase the attractiveness of its advertising-based business.

The New York Times

That flow could prove self-reinforcing by pushing up the dollar; investors would get currency appreciation in the bargain, and a strengthening greenback would increase the attractiveness of housing investments relative to investments in tradable sectors.

The Economist

The system and other initiatives are part of a strategy by the alliance to use communications technology to increase the attractiveness of the area to small and medium-size companies that want reliable connections, but cannot afford to develop systems on their own.

The New York Times

The danger is that markets and democracy could now be seen as part of the same compromised package, undermining further the scope for Western democracy promotion.The financial and economic crisis could increase the attractiveness of the Chinese model of authoritarian capitalism for many emerging markets.None of this means that a significant backsliding in democratisation is inevitable.

The Economist

Expert writing Tips

Best practice

When aiming to persuade, use "increase the attractiveness" to showcase how a particular feature or change can make something more appealing to a target audience. For example, "Implementing flexible work hours can increase the attractiveness of our company to potential employees."

Common error

Avoid using "increase the attractiveness" in contexts where the increase is already implied. For instance, instead of saying "Adding features will increase the attractiveness of the app", consider "Adding features will enhance the app's appeal", which is more concise.

Linguistic Context

The phrase "increase the attractiveness" primarily functions as a purpose connector, indicating an action taken with the specific goal of making something more appealing or desirable. As Ludwig AI confirms, this phrase is correct and usable in written English.

Expression frequency: Very common

Frequent in

Science

48%

News & Media

34%

Formal & Business

18%

Less common in

Ludwig's WRAP-UP

In summary, "increase the attractiveness" is a versatile phrase used to describe efforts to enhance the appeal or desirability of something across various contexts. As noted by Ludwig AI, it is grammatically correct and suitable for professional and academic writing. The phrase is commonly found in scientific, news, and business contexts, suggesting its wide applicability. To ensure effective communication, avoid redundancy and consider alternative phrasing like "enhance the appeal" or "boost the allure" for variety. Remember to use this phrase strategically to highlight improvements and persuade your audience.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

enhance the appeal

Uses a different verb and noun, but conveys the same core meaning of making something more appealing.

boost the allure

Replaces "increase" and "attractiveness" with synonyms that also suggest enhancing something's charm or appeal.

heighten the desirability

Emphasizes making something more wanted or sought after, rather than just more visually appealing.

amplify the charm

Focuses on intensifying the pleasant or pleasing qualities of something.

augment the appeal

A more formal synonym for enhance, suggesting an addition to something's attractiveness.

improve the aesthetic

Specifically relates to visual appeal and improving the appearance of something.

magnify the attraction

Implies making something's attractive qualities more noticeable or prominent.

intensify the magnetism

Suggests making something more compelling or captivating, like a magnet.

develop the magnetism

Highlights the development of attractive qualities in something.

cultivate the appeal

Suggests carefully nurturing and developing attractive qualities over time.

FAQs

How can I rephrase "increase the attractiveness" in a sentence?

You can use alternatives like "enhance the appeal", "boost the allure", or "heighten the desirability" depending on the specific context.

What does it mean to "increase the attractiveness" of something?

To "increase the attractiveness" means to enhance the appeal or desirability of something, making it more pleasing or enticing to a particular audience. It involves improving features or qualities to make it more appealing.

Which is a more formal way to say "increase the attractiveness"?

A more formal way to express "increase the attractiveness" could be "augment the appeal" or "heighten the desirability". These options offer a slightly more sophisticated tone.

In what contexts is it most appropriate to use "increase the attractiveness"?

It's appropriate to use "increase the attractiveness" in contexts where you're discussing improvements or modifications designed to make something more appealing, such as marketing, product development, or urban planning. For example, "Improving public transport can increase the attractiveness of city living."