The phrase "increase stickiness" is correct and usable in written English.
This phrase is typically used to describe strategies used to make a product, service or message more appealing to customers or users. For example: "The company implemented a loyalty program to increase stickiness among its target market."
Companies employing this model aim to increase "stickiness" with customers, building brand loyalty.
With print advertising revenues declining much faster than web revenues are rising, one key to survival is to increase "stickiness", the number of stories each visitor reads.
To increase "stickiness", web designers pared their HTML code to the bone, collated their style-sheet data and JavaScripts into single files for more efficient caching elsewhere on the web, used fewer graphics and embraced the PNG and JPEG picture formats, with their smaller file sizes, as soon as they became available.
Now that Adobe has shifted to a subscription model, the company needs to increase stickiness as much as possible.
Years of research have shown that music can both enhance athletic performance and increase stickiness and engagement in retail and software settings.
Hungry Minds plans to distribute its content through partner sites, the idea being that Hungry Minds' content will enable its partners to increase stickiness or commerce.
The Magician rubber advertises its destructive power; the G555 is highly elastic and ideal for backhand; others boast "changeful spin" or increased stickiness.
We suggest this increased "stickiness" of the RAFT synthesized S/pBrS copolymers is attributable to pBrS─pBrS diads with predominantly racemic structures that adopt preferred trans─trans conformations.
The value add for carriers is similar, he says, as it means higher ARPU and increased stickiness.
On the other hand, getting someone like the BBC to stream live for the first time on the site also shows how much headway Facebook has made in terms of getting big media on board, a key route to increasing stickiness on the platform.
"Our aim is to establish AlertMe as the home energy management brand of choice, providing the most innovative services that will deliver energy-saving benefits directly to consumers and offer energy industry and channel partners the opportunity to add value by increasing stickiness and ARPU", says Turner.
