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Lawyers who are purists tend to argue that clients should be won the old-fashioned way, through networking and superior legal work, while others acknowledge the potential value of advertising, if only to increase name recognition.
After all, the exposure through nationally televised debates could increase name recognition, pave the way to lucrative speaking fees and book advances or help with a re-election bid.
If ecotourism is to be successful, such areas may need further government support and destination branding to increase name recognition in order to counter the global orientation of the nature tour industry.
Daniels, Huntsman, and Pawlenty still have time to rise in the polls, increase name recognition, and brand themselves.
"There was an obvious benefit to doing a lot of earned media because it helped raise his profile, and we wanted to increase name awareness and recognition.
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For Nelofer Pazira, the Afghan-born, Canadian-based journalist who stars in the film, playing a role liberally adapted from her own life, the increased name recognition comes at too high a price.
At Rutgers, both the quantity and quality of applicants have risen with the success of the football program, its associated publicity and the increased name recognition of the university.
And though Mr. Frost took up farming in 2003 after inheriting land in Illinois while Mr. Lasater grew up in the saddle, each was focused on addressing the distribution imbalance between the heartland and the coasts, and on increasing name recognition of their brands.
While Hasselblad had enjoyed a slowly but steadily growing reputation among professional photographers through the 1950s, the publicity created by NASA's use of Hasselblad products dramatically increased name recognition for the brand.
Considering Clinton's ongoing email scandal and Bernie's increased name recognition, it's likely that Bernie Sanders overtakes Clinton before next February.
Incumbency usually affords a candidate increased name recognition and access to networks of supporters and donors; less than 5percentt of members have lost their primaries in the past few decades.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com