increase market share

USAGE SUMMARY

The phrase "increase market share" is correct and usable in written English.
It is typically used in the context of businesses or organizations wanting to secure a larger portion of the total market for a particular product or service. For example: "Our goal this year is to increase market share and capture a larger percentage of the overall market."

✓ Grammatically correct

Formal & Business

News & Media

Science

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

Increase market share?

Harvard Business Review

We can increase market share by attracting new demographics.

Harvard Business Review

The aviation industry is changing dynamically in order to increase market share and remain competitive.

Research in Transportation Business & Management

The companies aim to increase market share in Europe to 17percentt from 14.2percentt now.

The New York Times

The temptation in a downturn is to let prices slide to protect or increase market share.

The Economist

Apple could increase market share quickly by offering discounts or cheaper devices.

The New York Times

I assume the division is trying to turn things around, trying to increase market share.

The Guardian - Tech

The issue of time to market has thus become a core competency for firms to increase market share.

Expert Systems with Applications

High profitability and competition ensured that greed got the better of caution as financial firms sought to increase market share.

The Guardian - Opinion

Despite those declines, the American companies did not pledge to increase market share in 2004, as they have often done.

The New York Times

The decline is due in large part to Dell's extensive price cutting in order to increase market share.

The New York Times - Tech

Expert writing Tips

Best practice

When discussing strategies to "increase market share", be specific about the methods. Mentioning tactics like innovative product development, strategic pricing, or targeted marketing campaigns adds clarity and impact.

Common error

Don't just state the desire to "increase market share" without outlining concrete steps. A vague statement lacks direction and fails to provide a clear roadmap for achieving the goal.

Linguistic Context

The phrase "increase market share" functions as a common business objective, describing the act of expanding a company's portion of a particular market. As noted by Ludwig AI, this phrase is correct and widely used.

Expression frequency: Very common

Frequent in

News & Media

35%

Formal & Business

33%

Science

32%

Less common in

Academia

5%

Wiki

3%

Encyclopedias

2%

Ludwig's WRAP-UP

The phrase "increase market share" is a well-established and frequently used expression in business and related fields. As Ludwig AI confirms, it is grammatically correct and widely understood. The phrase serves as a fundamental business objective, representing a company's aim to expand its portion of a given market. Analysis reveals that it's commonly found in news articles, formal business documents, and scientific publications. To effectively use this phrase, it is recommended to specify the strategies employed to achieve this goal, avoiding vague statements. Alternatives such as "grow market share" or "raise market share" can be used for stylistic variation. In conclusion, the ubiquity of "increase market share" underscores its importance as a key performance indicator for businesses striving for growth and dominance.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

raise market share

Focuses on elevating the percentage of the market controlled.

grow market share

Emphasizes the expansion of the portion of the market.

expand market share

Highlights broadening the reach within the market.

capture a larger market share

Suggests actively seizing more of the market.

gain a greater market share

Focuses on acquiring a larger proportion.

dominate the market

Indicates achieving a leading position in the market.

enlarge market footprint

Refers to increasing overall presence in the market.

improve market penetration

Focuses on deepening the reach within the existing market.

extend market reach

Highlights making the product or service available to more customers.

widen market coverage

Suggests broadening the scope of the market addressed.

FAQs

What are some strategies to "increase market share"?

Common strategies include lowering prices, enhancing product quality, improving customer service, launching targeted marketing campaigns, and "expanding into new markets".

How does "increase market share" relate to business growth?

"Increase market share" is often a key indicator of successful business growth. A company that is "effectively growing its market share" is typically experiencing revenue growth and stronger brand recognition.

What's the difference between "increase market share" and "increase sales"?

"Increase sales" refers to boosting the volume of products or services sold. While sales growth can contribute to increasing market share, it's not the only factor. "Increase market share" focuses on gaining a larger percentage of the total market, which may involve strategies beyond simply increasing sales, like "acquiring competitors".

What are some common challenges in trying to "increase market share"?

Challenges can include strong competition, changing consumer preferences, economic downturns, and "ineffective marketing strategies". Overcoming these challenges often requires adaptability and a clear understanding of the market.