50 Furthermore, subjects with a tendency for binge eating showed increased liking for all food categories.
Although the drug did not increase subjective liking for passively viewed food images, it increased liking for the high-calorie food images in the grip force task, suggesting a potential relationship between liking and wanting related to motivational processes.
Preference and exposure ratings were not influenced by socially desirable responding or socioeconomic status, although an increased liking for vegetables was associated with higher social class.
This process is called flavour-flavour learning, as an association is established between a new or neutral food and the liked sweet taste resulting in an increased liking for that food.
This habituation process is one possible mechanism behind the so-called "mere exposure" effect in which repeated exposures to a stimulus produce increased liking for it (Bornstein, 1989; Zajonc, 1968).
Preliminary analyses showed that exposure and preference ratings were not contaminated by socially desirable responding and only liking for vegetables was significantly related to socioeconomic status (IDACI score) (rs=−0.25, p=0.005) (higher social class associated with increased liking for vegetables).
Compared to the spoon-fed group, the baby-led group demonstrated (1) significantly increased liking for carbohydrates (no other differences in preference were found) and (2) carbohydrates to be their most preferred foods (compared to sweet foods for the spoon-fed group).
Sainsbury's, which on Wednesday unveiled an 11% increase in full year profits, posted a 6.2% increase in like-for-like sales in the weeks leading up to Easter.
Just before Christmas Philips said things were looking up at the struggling grocer and that an increase in like-for-like sales was expected.
The Danish department store chain that Debenhams bought in 2009, Magasin du Nord, outperformed its UK parent, with a 9.2% increase in like-for-like sales for the four weeks to the 10 January.
