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The company said in its prospectus that it plans to use the funds it raised to increase its profile in the U.S. and Southeast Asia.
It should be interesting to see if taking the company public will help increase its profile and give it currency to expand via acquisitions.
The W.N.B.A. is also looking to increase its profile in the Latin market.
Beginning with the Seoul 1988 Summer Olympic Games, the city strove to increase its profile on the world stage.
Mrs. Clinton has pushed for the State Department to increase its profile on economic affairs, which suggests a stronger role on China.
College football wanted to increase its profile and match the two best teams in a championship game, so it created the B.C.S.
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Security is very trendy, it is in demand, it is increasing its profile in the business community as well as technology," said Duncan Brown of market research firm IDC.
The orchestra itself increased its profile and flourished musically.
It has also just signed a ticketing deal with lastminute.com, further increasing its profile.
Mr. Wadsworth, 51, a poet and former wine store owner, ran the 65-year-old organization for 12 years, during which he updated its image, increased its profile, created a popular Web site to encourage poetry reading and turned April into poetry month.
And the company had done deals with Universal Studios and a handful of clothing companies aimed at increasing its profile.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com