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If the mercury is going to hit 95 the next day, for instance, the software will suggest scheduling more employees based on the historic increase in store traffic in hot weather.
Pilot customers saw a 10percentto30percentcent increase in store revenue.
1. Growth in China: Although China was the fastest growing market for Starbucks, the growth was driven by the increase in store count.
The average revenue per store was $11.1 million, and overall there was a 12% increase in store visitors during the quarter.
In beta testing, Quantum Receptivity led to an 8percentt increase in store visits (compared to users who weren't targeted in this fashion) and a 14percentt increase in dollars spent per trip.
The result... 1.2 tons of product sold per store in two days, with a 24% increase in store traffic and more than 13 million people reached.
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"By ignoring it, they end up building their sites as transaction engines, where research is secondary," rather than providing a wealth of information online that might increase in-store sales.
What investments are they making to shift sales online or increase in-store purchases?
MaxPoint offers advertisers proprietary targeting technology that allows its clients to "pinpoint" prospects up to neighborhood level, in a bid to increase in-store sales for brands across a variety of sectors.
Kathy Leake, LocalResponse's co-founder and president, says that the partnership should help retailers deliver more relevant ads, which in turn should "significantly increase in-store redemptions and purchases that may not have occurred otherwise".
And by using information that customers give out freely, whether it's by checking in to a certain coffee shop on Foursquare or connecting to free Wi-Fi in a store, brick-and-mortar retailers can create a data-driven model that will help increase in-store attribution.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com