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In contrast, when consumers' regulatory orientations are prevention-focused, an increase in assortment size can have positive impacts on choice confidence levels and choice likelihood irrespective of whether the assortment is alignable or non-alignable.
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For most conditions selection led to an increase in positive assortment.
This can result in an increase in positive assortment, which favors the evolution of cooperation.
The increase in positive assortment that occurs in our model results from rapid evolutionary dynamics.
From the point of view of the discounters, our results indicate that discounters benefit from a further increase in their NB offerings (assortment depth) as well as from a price cut in their own PLs.
Specifically, it is demonstrated that when consumers' regulatory orientations are promotion-focused, an increase in size of an alignable (non-alignable) assortment has a positive (negative) impact on their choice confidence levels and choice likelihood.
Historically, Walmart has been a leader in assortment and price.
At high frequencies of cooperators these feedback dynamics increase positive assortment facilitating the evolution of cooperation.
Thus, rapid evolutionary dynamics can increase positive assortment which facilitates the evolution of cooperation.
These two processes counteract the mixing process that emerges from migration and thus rapid evolution can increase positive assortment.
A new neutral macronuclear mutation, though initially in the minority, can increase in frequency and eventually become fixed in a clonal lineage by assortment.
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