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"The advertising claims made by energy drink manufacturers are particularly alarming in light of the increase in advertisements targeted primarily to children and teenagers," he wrote.
Victoria Jayne Dovey, a creative writing student at the University of East Anglia, says she has noticed an increase in advertisements on social networking sites boasting copywriting services for students, but that this has never tempted her to use them.
Instead there has been a 30% increase in advertisements inviting bids from non-NHS organisations, and a growing proportion of the healthcare budget is in the pockets of private enterprise – at a time when the NHS is being starved of resources and required to find £20bn in "efficiency savings".
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It would be interesting to know if the message about sunscreen use in article content was associated with a simultaneous increase in sunscreen advertisements, as advertising and editorial content in magazines are often related [ 24].
Additionally, we also explore if there is an increase in antitobacco advertisements and decrease in tobacco advertisements, which reflect the effective enforcement of smoke-free legislation.
After analyzing this hard-won data, the authors conclude: "For every 10 percent increase in food advertisements, the odds of being obese increased by 5 percent".
In addition, no significant increase in tobacco advertisements was found in each media.
The implementation of smoke-free legislation was accompanied by an increase in antitobacco advertisements.
Each 10% increase in food advertisements was associated with a 6% increase in the number of sodas consumed [IRR=1.06 (95% CI: 1.03-1.09, p<0.01)].
(Table 3) For every 10% increase in food advertisements, the odds of being obese increased by 5% [OR 1.05 (95% CI: 1.00, 1.10), p<0.03].
Growth in advertisements is slowing, too.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com