While a ballooning value on paper and increasing goodwill on their balance sheet does little to move the needle for the TMCs, hundreds of millions of dollars in annuities on their income statement will.
Those can range from increased goodwill strengthening a firm's brand image, to a better ability to attract or retain talented staff who want to do work of social value.
Still other development assistance for health programs has been justified on the basis of the relatively intangible benefits it provides, such as increased goodwill or trust-building.
As the Reverend Astley Cooper first proposed in 1891, a "Pan-Britannic-Pan-Anglican Contest and Festival every four years [could act as] a means of increasing the goodwill and good understanding of the British Empire".
A 1953 tour of the Far East succeeded in increasing local goodwill toward the United States and prompted Nixon to appreciate the potential of the region as an industrial center.
Results: huge savings in fuel, maintenance and payroll — and an enormous increase in customer goodwill.
This has the chance to be a turning point for women's football and it is important that the increased interest and goodwill are not allowed to fade.
The Labour Government also sets as one of its benchmarks a commitment to foster a people's diplomacy to increase respect, understanding and goodwill for Britain among nations as well as governments.
BBC Hindi, the shortwave radio service that since 1940 has brought global news and current affairs to some of India's poorest and most remote regions, scaled back its transmission yesterday in a move that the author Vikram Seth said was contributing to "a great loss of goodwill and increase of mistrust in India".
[ 32] Research from New Zealand has indicated that complaints have potential to impact negatively on quality of care, damage trust and goodwill, and increase defensive medicine.
