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When measured with loyalty card data, influencer content can drive sales and increase basket size.
Can the right content increase foot traffic and increase basket size?
Caper not only streamlines checkout, but it also provides an interface to interact with shoppers and provide revenue driving opportunities for grocers with tailored recommendations designed to increase basket size.
In modern trade retailers, the objective is to increase basket size, by incentivizing cross-selling and tailoring price pack architecture to meet consumer preferences, for instance, or increasing planned purchases through promotion.
The company says its tools help retailers increase basket sizes and conversions, reduce the number of products returned and give brands aggregated data about how consumers interact with makeup colors, like which shades they are most likely to try on and how they combine different products.
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Personalized marketing is proving to be a powerful tool, driving increased basket size, increased shopping visits, and increased retention over time.
It gives mothers a chance to think of themselves while they're shopping for their kids — thus increasing basket sizes in the moment — and also prolongs their consumer lifetime.
Zavers, Google writes, is "a digital coupon solution that enables retailers and manufacturers to reward loyal customers with coupons that are relevant to them — increasing basket size and redemption rates".
This increased basket size, however, is in part due the fact that Hollar requires a $10 minimum purchase in order to check out, and free shipping only kicks in on orders over $25.
But it illuminates the company's strategy of focusing its marketing on existing shoppers and increasing basket size and value, whereas more conventional grocery store marketing is geared toward driving customers into the store.
In its launched stores, Caper has been able to increase average basket size by 18% by giving customers exposure to products they may overlook or unable to find.
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CEO of Professional Science Editing for Scientists @ prosciediting.com