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Contrast this with the "edgy" ad campaign Ask used last year that was headed by Crispin Porter + Bogusky, which incorporated bizarre references to the Unabomber and urine-themed ads.
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Williams thought their fondness for the car was "deeply, deeply bizarre", but nonetheless, he incorporated it into his ideas for the tour.
The effect is all the more strange because Skagway, long after the gold rush made it Alaska's first incorporated town and after its White Pass and Yukon Route railroad served as a main passage into the interior, now seems a bizarre ghost town that serves as an appendage to the enormous visiting cruise ships.
So bizarre.
Absolutely bizarre.
HOLDER: Bizarre.
Bizarre headline.
Bizarre booking.
Mix until barely incorporated.
"We incorporated," he said.
Stir until well incorporated.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com